Designers from around the country have come together to create a truly unique coat, which is made entirely from the chest hair of British men.
Dairy firm Arla came up with the idea to piece together a fur jacket from human hair in order to promote a new milk drink that is targeted at males.
Some one million chest hairs were taken from guys around the nation and it took about 200 hours to weave them together to make a coat.
While it is undoubtedly a stunning sight and a remarkable creation, it is unlikely that a chest hair coat will become the next big thing in British fashion.
Another obstacle to the prospects of the coat becoming a big seller is the fact it will set back any potential buyers almost £2,500 to purchase.
It comes just a few days after new hairy tights for women were launched in China, giving ladies a tool to scare off male suitors.
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