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Bell's to make special H4H whisky bottle

Bell's to make special H4H whisky bottle

A limited-edition bottle of Bell's Scottish whisky has been created to raise funds for Help for Heroes (H4H).

Diageo is hoping to collect £1 million for the military charity through the link-up, which will see a percentage of sales passed on to the good cause.

As well as this, Bell's is hosting a number of fundraising events over the course of the next 12 months in order to boost the total.

Bryn Parry, co-founder and chief executive officer of H4H, said: "We are delighted that Bell's has joined forces with H4H to raise £1 million for us."

He added all of the cash raised through the scheme is "greatly needed [and] hugely appreciated" as it will make a big difference.

The special 70 cl bottle, which is due to go sale in November, will carry the H4H logo, retail at £16.29 and display the Gaelic battle cry 'Afore ye go'.

Posted by Samantha Thompson


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